When performing a search on Google, the first listings presented at the top are paid ads (usually 3-4), followed by three map listings (Google My Business listings), followed by “organically” ranked websites. Search engines employ complex algorithms to “rank” websites in terms of “relevance” to the search terms. So achieving high organic ranking is of great benefit in terms of receiving leads from Google searches.
Here is our latest example: One of our clients just opened a new memory care community in Clearwater. When searching on Google for “memory care Clearwater”, their website is ranked #3 organically on page 1, just behind two directory websites. It is quite difficult to rank higher than websites that are directory services, as those receive high amounts of traffic. This is an amazing ranking position we’ve been able to achieve, not just on Google but also on Bing and Yahoo! Plus, they are listed #2 for Google maps listings — so two prominent listings on the first page of Google.
This is just our latest success. Many of our clients are ranked high on Google and other major search engines.