Incorporating videos into your website can boost your website’s search engine ranking while providing interesting information regarding your products and services. Website visitors are always drawn to visuals such as interesting pictures, graphics, and videos. Using video can be a successful tool in communicating more effectively with your viewers than a static picture could.
Utilize videos to show your products in use, visualize how to maintain a certain product, show a snippet of the service you provide, show your business or office location, etc. – thereby drawing the viewer in, getting them more interested in your business and products, aiding in the effort of converting your viewers into new customers or clients.
Where to Start?
First pick the topic of your video, then plan the “who, what, where and when” details of your shoot. Some of my clients shoot their own videos or use the help of an experienced friend or professional. But no matter who is shooting your video, you have to plan the shoot and the post production.
Make sure your video has a beginning, middle, and end section and make a “shot-list” of all the different “views” you like to feature in your video. The beginning of your video should introduce your topic, the middle should be filled with valuable details, and the end has to call for “action”. You want to capture the viewer’s interest and entice them to contact you or try your products and services. Therefore always display your contact information (phone # and website address) during the last frames of your video.
Post Production Tips
Make sure your videos have good color, good clarity, and are not overexposed. Poor video quality may turn viewers away. Another important factor is the sound quality. Make sure your sound is clean and clear. In most situations the on-board microphone of your video camera might be too far away from the subject to pick up decent dialogue. If that is the case, use lavalier mics or overhead mics, or simply narrate the video during post production instead. When adding music, don’t think about your personal preferences but about your viewers and find subtle background music fitting the topic of your video. Edit your video with care to achieve the best quality possible for your end result.
Using YouTube to Publish Your Video
Using YouTube to integrate videos into your website offers various benefits:
- your video will get exposure on YouTube
- your video won’t use up your server resources to when running from your website
- your video will display no matter what computer platform or browser software a viewer might be using
- YouTube videos that achieve good ranking can positively impact your website ranking
How to Publish on YouTube
First go to YouTube.com and create an account. Then upload your video to YouTube.
Videos can be:
- High Definition
- Up to 2 GB in size
- Up to 15 minutes in length
YouTube accepts the following file formats:
- WebM files (Vp8 video codec and Vorbis Audio codec)
- .MPEG4, 3GPP and MOV files – (typically supporting h264 and mpeg4 video codecs and AAC audio codec)
- .AVI (Many cameras output this format – typically the video codec is MJPEG and audio is PCM)
- .MPEGPS (Typically supporting MPEG2 video codec and MP2 audio)
- .FLV (Adobe – FLV1 video codec, MP3 audio)
Optimizing Your YouTube Video
For best search engine results pay special attention to what you enter as the title, description and tags of your video. YouTube automatically translates the information you enter into HTML elements of the video view page. Search engines crawl and index the video view page using those meta tags. To further optimize your YoutTube video page, use YouTube’s annotation feature to add captions or subtitles. You may also connect your YouTube video account with your facebook and twitter accounts so that any new uploads will automatically post to those accounts, creating backlinks and further enhancing search engine ranking.
Publishing the Video on Your Website
As the last step, email me the link to your new video or the title of your video, and I’ll embed it directly into your website. As an additional option, I can even add code to the video in order to track through Google analytics how many times your video has been viewed on your website.
Please contact MediaFocusDesigns.com with any further questions you may have.